1
Secure site (https)
Browsers warn parents when a website is not secure, and Google prefers secure sites.
We: Install and renew the security certificate and send every http page to https.
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What we do
Every check we measure and manage for your school
SchoolOps measures your institution on 44 checks across Google SEO, Meta and social media, and AI search. Here is each one: why it matters for admissions and what our team does about it.
25
Google SEO
Speed, structure, admission keywords, your Google Business Profile and reviews: everything Google uses to decide which school to show.
2
One preferred address
When both www and non-www versions work, your ranking is split between them.
We: Choose one address and redirect the other to it, page by page.
3
Mobile layout
Most parents look up schools on their phones.
We: Make every page readable without zooming, with buttons that are easy to tap.
4
Page speed on mobile
Parents leave pages that load slowly, and Google measures speed.
We: Compress photos, remove heavy scripts and check Google PageSpeed every month.
5
No broken pages or links
A "page not found" ends a parent's visit.
We: Check every link each month and fix or redirect anything broken.
6
robots.txt
One wrong line in this file can hide your whole website from Google.
We: Allow every public page and keep admin areas private.
7
XML sitemap
A sitemap lists every page so Google does not miss any.
We: Create it, submit it in Google Search Console and update it when pages are added.
8
Canonical tags
Duplicate pages compete with each other in search.
We: Give every page one official address.
9
Page titles
The blue line on Google decides whether parents click. "Home" wastes it.
We: Write each title as class or course, area and school name, under 60 characters.
10
Meta descriptions
The two lines under the title persuade parents to choose your result.
We: Write a clear summary for every page, mentioning your board and area.
11
One main heading per page
The main heading tells Google and parents what the page is about.
We: Give each page one clear H1, such as "CBSE school in Kondapur".
12
Sub-headings
Clear sections help parents scan and help Google understand.
We: Structure pages into admissions, fees, facilities and transport sections.
13
Image descriptions (alt text)
Google cannot see your campus photos; it reads their descriptions.
We: Describe every image, for example "Grade 8 students in the physics lab".
14
Enough useful content
Thin pages rarely rank, and parents need detail to decide.
We: Write full pages for each class, stream, facility and the admission process.
15
Admission keywords
Parents search phrases like "CBSE schools in Kondapur" or "admissions 2027-28".
We: Research these phrases and place them in titles, headings and descriptions.
16
Area and locality signals
Parents search by neighbourhood and travel distance.
We: Name the areas you serve and your transport routes on the website.
17
Address and Google Maps link
Your website and Maps listing should point to each other; this powers "near me" results.
We: Show your full address with a landmark and a link to your Maps location.
18
School structured data
A hidden label tells Google you are a school, with your address, phone and hours.
We: Add school (EducationalOrganization) schema to the website.
19
Class and course structured data
Helps your classes, streams and programmes appear clearly in search.
We: Add course schema for each programme or stream.
20
About page
Parents want to know who runs the school and its history.
We: Write a clear page on founders, history, affiliation and achievements.
21
Contact details on every page
Parents should never hunt for your number.
We: Put phone, WhatsApp and email in the header and footer of every page.
22
Google Business Profile
Your Maps panel is often the first thing parents see.
We: Manage the category, hours, photos and Q&A, and post updates every week.
23
Google reviews
Parents trust what other parents say.
We: Share your review link with parents at the right moments and reply to every review within two days.
24
Same name, address and phone everywhere
Mismatched details on directories confuse Google.
We: Match your details on Justdial, Sulekha, school directories and social pages.
25
Google Search Console
Google's own report shows errors and the searches that bring parents.
We: Fix errors, track searches and clicks, and include them in your monthly report.
11
Meta and social media
How your school looks when links are shared in parents' WhatsApp groups, and how well your Facebook, Instagram and WhatsApp connect to your website.
26
Share title
When your link is shared on WhatsApp or Facebook, this title appears.
We: Set a clear title for every page.
27
Share description
The line under the shared link explains why parents should open it.
We: Write a one-line summary for every page.
28
Share image
A link without a picture is easy to scroll past.
We: Design a preview image with your crest and campus for key pages.
29
Share address and type
Tells apps exactly which page and what kind of page is shared.
We: Set both on every page.
30
X / Twitter card
Controls how your links look on X.
We: Set a large-image card.
31
Facebook page linked
Linking both ways builds trust with parents and with Meta.
We: Link your website and Facebook page to each other.
32
Instagram profile linked
Parents check Instagram for real photos of events and campus life.
We: Link your website and Instagram both ways.
33
WhatsApp admission button
Many parents prefer to message rather than call.
We: Add a floating button with a pre-filled admission enquiry.
34
Meta Pixel
Measures enquiries that come from Facebook and Instagram.
We: Install the Pixel and track enquiry-form submissions.
35
Facebook domain verification
Proves to Meta that you own the website, needed for ads.
We: Verify your domain in Meta Business.
36
Complete social profiles
Half-filled profiles look inactive.
We: Keep bio, website link, admission highlights and contact buttons current.
8
AI search readiness
Parents now ask ChatGPT, Gemini and Perplexity which school to choose. These checks make sure AI assistants can read and quote your school correctly.
37
AI crawlers allowed
If AI tools are blocked, they cannot read your website.
We: Allow ChatGPT, Claude, Perplexity, Gemini and Apple in robots.txt.
38
llms.txt summary
A plain summary written for AI assistants.
We: Publish a short file with your classes, admissions and contact details.
39
School details in structured data
AI tools read the same labels Google uses.
We: Make your address, phone and hours machine-readable.
40
Admission FAQs
AI assistants and Google quote direct answers.
We: Write 25 or more real answers: age criteria, fees range, timings and transport.
41
Phone, address and hours as text
Details inside images and banners cannot be read.
We: Put them on the page as plain text.
42
About and contact pages
AI tools quote clear, factual pages.
We: Keep both pages complete and up to date.
43
Detailed content
Short pages give AI tools little to recommend.
We: Describe classes, curriculum, facilities and results you approve.
44
Readable without JavaScript
Text that appears only through animation may be invisible to AI tools.
We: Keep key text and numbers in the page itself.
Beyond the 44 checks
Website, security, content and reporting
New website in 3 to 4 weeks
A fast, mobile-first website built to pass all 44 checks from launch day, with pages for every class, facility and admission step. Google and Meta verifications follow on their own timelines.
Website firewall protection
A web application firewall filters traffic before it reaches your site, blocking hacking attempts, spam bots and attacks. We monitor for malware and keep your certificate valid.
2 blogs every month
One search-focused article every fortnight, 24 a year, on admissions, curriculum, activities and results. You approve each one before it goes live.
Admission-season updates
Admission dates, open days and notifications updated on your website and Google profile as your calendar moves.
Quarterly competitor check
Every three months we compare your visibility with schools near you and adjust the plan.
Monthly report and support
Your score out of 100, the status of every check, what changed and what comes next, plus WhatsApp support Monday to Saturday, 10 am to 7 pm.
See your school's score first
Free 44-point audit of your website, with your score and report in under a minute. No obligation.